2 thoughts on “What is an enterprise "3C" integration strategy?”

  1. 3C Strategic Triangle Model (3CS Strategic Triangle Model)
    3C model Introduction
    3C model was proposed by Kenichi Ohmae, a leader in Japan's strategic research. He emphasized that there are three key factors in successful strategy. When formulating any business strategy, these three factors must be considered, namely
    1. The company itself ().
    2. Customer (Customer).
    3. Competitors ().
    only if the company, customers and competitors are integrated in the same strategy, there is a possibility of sustainable competitive advantage. Daqianyi called these three key factors as 3C or strategic triangle.
    Corning strategy
    The company strategy aims to maximize the competitive advantage of the enterprise, especially the competitive advantage in functional fields that are closely related to the success of the company:
    S selectivity and programming. There is no need to occupy a leading advantage in various functional areas. Enterprises must be able to obtain a decisive advantage in a certain core function. Then, even if it is mediocre in other features, it will eventually improve the core functional advantages.
    The take self -made or purchasing as an example. In the case of rapid rising labor costs, whether to transfer the company's assembly business has become a very important strategic decision. If competitors cannot quickly transfer production functions to contractors and suppliers, then the difference between the company and competitors will eventually be expressed in the reaction ability of the cost structure and the response of demand fluctuations. Competition will have a vital impact.
    Costatic benefits. Through the following three basic methods,
    1. Compared with competitors, cost reduction costs are more efficient.
    2. Simplified, optimized selection (What does it mean?):
    The order of acceptance.
    The products provided.
    E execution function.
    The approach of "picking cherries" (selected best) has a huge impact on enterprise operations. After some business and production functions have been cut, the operating cost of enterprises is decreased faster than the increase in operating income increase faster than the increase in operating income. Essence
    . Share key functions of a certain business with other businesses, and even share with other companies. Experience shows that in many cases, resource sharing in one or more sub -marketing functions is beneficial.
    Customer strategy
    In from the perspective of Daqian Research, customers are the foundation of all strategies. There is no doubt that the company's first consideration should be the interests of customers, not the interests of shareholders or other groups. In the long run, only those companies who really think for customers are attractive to investors.
    The reasonable division of the customer group:
    If divided by consumption purposes. That is, the customer base is divided according to the different ways of customer use of the company. Take coffee as an example. Some people drink coffee to refresh the brain, while others are for leisure (such as drinking coffee while drinking coffee during the meeting).
    In the customer's coverage. This division of division stems from the balance of marketing costs and market surfaces. This study believes that regardless of how the relationship between marketing costs and markets changes, marketing returns are always decreasing. Therefore, the company's task is to optimize its market. The basis for optimization can be both consumers' residence or the company's distribution channel. Through this approach, the marketing cost of enterprises will be more favorable than competitors.
    Stidum the customer market. In a fiercely competitive market, the company's competitors are likely to adopt similar market means. Therefore, in the long run, the efficacy of the market segmentation strategy initially formulated by the enterprise will gradually show a downward trend. After such a situation, enterprises should further focus on a small number of core customers, and re -examine what products and services are their real needs.
    changes to the consumer portfolio:
    Over time, the market forces are constantly changing the distribution status of the consumer portfolio by affecting the population structure, sales channels, customer size, etc. Should be adopted. This change means that the company must re -allocate its corporate resources.
    The competitors 'strategy
    The ancestral research, the company's competitors' strategy can be realized by finding effective methods in the fields of procurement, design, manufacturing, sales, and services. The specific ideas are as follows:
    brand image differentiation. Sony and Honda's sales are much higher than their competitors because they invest more in public relations and advertising. Moreover, their advertising war organizations are more cautious and meticulous than competitors. When product functions and distribution models are converged, the brand image may be the only source of differentiated. However, the unfortunateness of the Swiss watch industry also revealed the danger of the brand image. Therefore, long -term effective monitoring of brand image must be performed.
    Mimizing profit and cost structure. First, pursue the greatest possible profit from the sales and additional services of new products. Secondly, make an article on the configuration ratio of fixed costs and change costs. When the market is sluggish, low -cost companies can easily lower the price. As a result, the company can easily expand market share through low -cost strategies. This strategy has great lethality for those companies with high fixed costs. When the market price is too low, they are often difficult to travel.

  2. The 3C integration strategy is to say that only the company, customers and competitors in the same strategy have the possibility of sustainable competitive advantage. Daqianyi called these three key factors as 3C or strategic triangle.
    3C model was proposed by Kenichi Ohmae, a leader in Japan's strategic research. He emphasized that there are three key factors in successful strategy. When formulating any business strategy, these three factors must be considered, namely
    1. The company itself ().
    2. Customer (Customer).
    3. Competitors ().

Leave a Comment