5 thoughts on “How to transform the glasses shop in the future”
Charlotte
How to develop and transform the glasses shop in the future is actually now in a relatively obvious trend in 2019. Simply talk about personal views, for reference only: The personal views below, all hands: . The Internet E -commerce
It, the current Internet cannot replace physical glasses shops. After all, it is difficult to achieve the services, allocation, and experience of online stores. But just one price advantage is enough to have a huge impact on the glasses shop. The development of the Internet is the general trend. Some trial -wearing experience APPs have been born, and even the apps with their own optometry have also appeared. Now it is a painful period, but the physical glasses shop should not resist the Internet, but combined with it to use the Internet development to strengthen glasses shops. . Vision Center The people pay more attention to vision health care. Wearing glasses is compelling. More people will choose to avoid myopia. Therefore, many projects such as vision health care, myopia prevention and control are born, which will also have a great impact on the glasses shop. This is a challenge, but it is also an opportunity. It is takeaway that knocked the instant noodles. Many industries threatened from the outside. Is the optical protection related to glasses, can it be combined with the glasses shop? If you can't beat him, try it in cooperation with him. . The market is gradually integrated The domestic glasses market potential is huge, and too many glasses brands and glasses shops make the market chaotic. Many brands in the industry will choose a strong union to eliminate other small competitors. Personally, I think that there is also this trend in the glasses industry. The market will tend to be regular. The small glasses shop lacks competitiveness, poor management, and cannot keep up with changes. Naturally, they will be eliminated. If they survive, they will re -assign the remaining resources and gain faster growth.
On the change and growth of the future glasses industry The history of Chinese Glasses The "glasses" mentioned here, especially the glasses that corrected the vision. If the future glasses industry, some transformations may occur automatically or passively. These changes are derived from the needs of consumers and the needs of the industry's own healthy growth. industry. The following will roughly conceive the possible transformation trends of the future glasses industry and the impact on the wealth model for reference for people of insight in the industry. The expression is as follows: . From the beginning, the technical system of the glasses industry The future glasses industry will rebuild the following four aspects of standardized technology systems, so that the industry enters the craftsmanship period. 1. Product standardization system The most old -fashioned lens. The production of lenses will no longer be round cake -shaped, but it will be directly made into the shape of the mirror ring that is in line with the frame. The craft parameter items will be added in the existing basis, such as adding the appearance parameters of the lens, the fine parameters of the lens, and the position parameters of the orthodox optical center of the lens. All these lens parameters are planned and served as a leading enterprise in the industry, and they are eventually defined by the standardization of authoritative institutions. It has become a new industry scale. The standardization of the glasses rack is mainly concentrated in the mirror ring, beam, and the assembly function between the lens. The shape, fineness, and the relative position between the mirror rings will be standardized. The older product standardization is that the product of the glasses can be achieved in the manufacturing enterprise at the same time, and the industry cost will be reduced in the batch production of the workshop. At the same time, the quality of the product can be At the same time, it is guaranteed in the manufacturing enterprise, and the quality of the final product will be reduced due to the level of terminal sales companies. Because the glasses are limited by the inevitable level, in order to pursue the colorfulness of the product, the unsightly design of the glasses products will double the agility and change, so as to fill the ancient board brought by the localization of the glasses. 2. The standardized system of optometry The authoritative institutions will jointly formulate more capable enterprises or professional medical or research institutions to formulate a set of corrected optometry craft systems. Amendment, eventually forming a series of industry standards, which is used as a technical basis for optometry. This set of standards is relatively thin and deeper than the existing optometry technology elements. The data information collected by optometry may involve the surface wider. It is like to take into account the spring and autumn, head shape, face shape, nose, eyes and nose bridge of the optometry object. Relators, history, and so on. 3. Correctional glasses preparation scheme standardization system has a standardized product and reliable optometry data. There should also be a set of reliable preparation schemes to implement the customer’s correction. The formulation of the corresponding elements also has moderate on -site adjustment elasticity to obtain the best correction end. This set of formulation still comes from the cooperation between authoritative institutions and enterprises or medical or research institutions, and eventually forms a scale by authoritative institutions. 4. The relatively perfect craftsmanship system Tevoline management system contains four layers of content: The institutional institution has become an institutional function of industry craftsmanship and craftsmanship; Take the lead, establish and endlessly perfect industry technology scale system; The authority of industry authority to control the qualifications of the industry; The authority in the industry at the inevitable level is the quality authority of the industry, and assume industry craft training and industry training and training and the industry's craftsmanship and Supervision function. . The change in the division of labor in each wealth segment of wealth chain and the transformation of the wealth model of the wealth segment because of the implementation of the new craft system of the glasses industry, the division of labor in the wealth chain industry in the glasses industry may occur in a higher change of labor and cause the wealth model to respond to the response. change. 1. Glasses Manufacturing Enterprise Glasses manufacturing enterprises, almost all of the instinctual functions of glasses products are concentrated in the workshop, leaving only the last assembly sequence to complete by the terminal glasses shop. The quality control advantage of the enterprise is very beneficial; 2. The center sales link The instinctual function in the industry is not different from the current foundation. 3. Professional optometry This will be a new feature sector presented in the wealth chain of the glasses industry. The severe management and control of the talents of the industry's main functions of the industry's main functions, so that the sector glasses terminal sales companies are no longer qualified for optometry. At the same time, the industry presents professional optometry institutions. Institutions have professional skills and capabilities in correction optometry, and the standardized data of its optometry effect also allows the optometry efficiency information to be shared by the entire glasses selling terminal. Mooth glasses terminal sales companies will have their own professional optometry institutions. 4. Glasses selling terminal enterprises glasses selling terminal companies that is glasses shops and glasses franchise stores. The function of the glasses shop will change. The glasses shop will get rid of this semi -medicine, half -shop, half -factory from this semi -medical, half -shop, and half factory. Fame, become professional and simplified. The glasses shop can not be checked for customers. The mirror only needs simple tools. What the glasses shop should do is to grab the medicine according to the standard operation process, without errors, and after moderate adjustment, let customers feel happy. At this time, the glasses shop is no longer different from the popular shops. . Analysis of the impact of the new wealth model on the industry chain Due to the use of a new craft system, it has stimulated a functional change in the wealth chain of the glasses industry and caused a series of changes in the industry's wealth model. This This change will have more or less impact on the wealth sections of the wealth chain of the glasses industry. Rough analysis is as follows: 1. The glasses manufacturing industry mirror manufacturing enterprises, because the product has been processed deeper and deeper at the moment, the added value of the product will increase, and the profit margin of the manufacturing company will be improved; Compared with the past, its breadth and depth have been widened by scale, and these breadth and depth must be achieved in manufacturing. Therefore, any manufacturing workshop may not be fully undertaken the entire series of product manufacturing, and the city r The needs of N competition forced manufacturing companies must provide the market as thorough as possible in the market. Therefore, the leading enterprise of the manufacturing industry will have to integrate the capital of the corporate capital to form a corporate connection. The domestic market will be divided by several or dozens of such connections. Small enterprises or emerging manufacturing companies can only become collaborators in this connecting body, and they are unable to directly face the market; The in the early stages of product conversion, more molds will be invested, but this investment will invest In the end, it will not cause the manufacturing enterprise's more cost bearing, because the detailed division of labor and collaborative enterprises inside the collaborative body avoids repeated investment. The cost pressure of this initial investment will be diluted. On the contrary The decline in the production cost of the lens is based on the manufacturing enterprise will obtain the benefits of the New Year's Eve; The product of the glasses manufacturing enterprise is close to the end, so it has shortened the manufacturing enterprise and the terminal consumers. From the distance, this way, glasses manufacturing companies will jump out of the predicament of "fighting cattle across the mountains" in the current brand cultivation, and extend the brand war directly to terminal customers to form a well -known brand. 2. The center of the center The future sales session of the glasses industry center, there will be no change too much. Its unique change may be reflected in the intention of the supplier. The value of the value is selected to choose the cooperative supplier. It is subject to the glasses terminal market. It will have to choose a complete product series, the product has a crisp brand in the terminal consumers, and the product quality of the product is hard -working. This is also used in the terminal glasses shop that directly cooperates with the manufacturer to jump over the center of sale. 3. Professional optometry has said that professional optometry will be a new industry sector. Members of this sector may first have been in charge of the leader in the existing glasses terminal enterprise. After the talent check and re -inspection (optometry training, glasses training) by the authoritative institutions, this department has become a qualified professionals. Optical testing agencies only charge consumers for optometry; optometry agencies will build a optometry file for each customer. 4. The glasses terminal delivery store . A glasses shop will not need to invest in optometry equipment and mirror equipment input, because these devices are no longer used in the glasses shop; Change the equipment manufacturing enterprise to take over it; Meostel shop will not need to hire professional optometlers and mirrorists such as a professional, because there is no place for such craftsmen in the glasses shop. You only need to follow the businessmen who do things, and the craftsman will have to change; Themie shop will reduce about 70%of the time to complete a customer. N Mirror Store will set up a "correction resume card" for each customer, and build files for each customer in the computer to prepare for the next misappropriation of historical data as a reference. Perfect things; must be performed before each mirror with a mirror. This should be considered as the customer’s spring and autumn, the last time the optometry distance, the matching level of the last mirror effect and the last optical test effect, and the customer. In the stage of vision changes, etc., if necessary, the glasses shop can recommend customers to test the optometry before this mirror, otherwise, customers can save the cost of optical testing again and again; It will only charge the customer to the customer, and the customer will no longer feel the slaughter; The customer has enough common sense and the ability to get off. They are more willing to buy accessories. The store can only earn the difference between the accessories in this department's customers; The corresponding phenomenon is that more and more customers will not use those glasses that are not beautiful outside. The tools on their faces, so the cycle of customers in the future will become shorter, that is, the consumption frequency of customers will accelerate; savory capital, the glasses shop may take the duties of receiving old glasses to take over the old glasses, This is suitable for the concept of environmental protection; For the glasses shop, the "correction resume card" and corrected files for each customer, so the glasses shop's work on customers can easily continue and continue to improve. I am willing to be in such a long -lasting feeling without running to other glasses shops. Therefore, the customers of this glasses shop are almost lifelong. As long as you do not make mistakes, customers will always be loyal to you forever to you ; It no longer seems to have to open the glasses shop to the expensive downtown area of rent, but should open the glasses shop to a relatively unchanged community or in the road where it is easy to settle; It may be more than 90%of the capital investment risks to open a new glasses shop to open a new glasses shop at the moment. On the contrary, it may be more difficult to make money, because since opening a glasses shop is easy, there will be some other tools to choose whether you can make money. These tools are the soft power of the glasses terminal to sell companies. The so -called soft power refers to It is the promise of the company, word of mouth, business level, level level, business philosophy, etc. These soft power are afraid of It is much more valuable than raising points. 5. Terminal consumers If consumers are the final links of any wealth. Consumers are right, and the industry will be booming. Tese of the most benefited from the industry should still be terminal consumers. Because of the standard immersion of the industry craft system and the strengthening of the manufacturing function, the quality of the final product is guaranteed. Moreover, the division of labor in the industry doubles and transparent, making consumers spend money and peace of mind. . The new wealth model will have an international radiation effect . If it will form a new wealth model that is similar to above in China's glasses industry in the future, then China's glasses industry may lead to the world's glasses industry, because Even the most developed country, its glasses industry is also in an immature stage, and there is a very room for changing. This is a business opportunity. Chinese companies will reach the forefront of the industry. Of course Profit.
Pay content for time limit to check for freenAnswer the development prospects of the glasses shop is relatively bright and broad. On the one hand, because the elderly population is increasing, on the other hand, because the children's students use mobile phone density, the degree of myopia is getting higher and higher. The higher, the higher the glasses store in the process of development, but as intelligent technology and medical surgery technology have improved, there are also uncertain factors in future changes. It depends on the development of science and technology and which steps to judge.
1. Use the Internet to open stores, do not occupy ground physical stores, reduce costs and reduce the price. At present, online sales are also good. 2, innovative after -sales service, you can use the original glasses frame with lenses, or you can use old lenses with new glasses racks. 3, you can add varieties, for example, the eyes that reunite with myopia and sunglasses, and the eyebrows and sunglasses reunion eyes.
On the future transformation and growth of the glasses industry: The "glasses" mentioned here here refer to the glasses that corrected the vision. In the future of the glasses industry, some transformations may occur automatically or passively. These changes ...
How to develop and transform the glasses shop in the future is actually now in a relatively obvious trend in 2019. Simply talk about personal views, for reference only:
The personal views below, all hands:
. The Internet E -commerce
It, the current Internet cannot replace physical glasses shops. After all, it is difficult to achieve the services, allocation, and experience of online stores. But just one price advantage is enough to have a huge impact on the glasses shop. The development of the Internet is the general trend. Some trial -wearing experience APPs have been born, and even the apps with their own optometry have also appeared. Now it is a painful period, but the physical glasses shop should not resist the Internet, but combined with it to use the Internet development to strengthen glasses shops.
. Vision Center
The people pay more attention to vision health care. Wearing glasses is compelling. More people will choose to avoid myopia. Therefore, many projects such as vision health care, myopia prevention and control are born, which will also have a great impact on the glasses shop. This is a challenge, but it is also an opportunity. It is takeaway that knocked the instant noodles. Many industries threatened from the outside. Is the optical protection related to glasses, can it be combined with the glasses shop? If you can't beat him, try it in cooperation with him.
. The market is gradually integrated
The domestic glasses market potential is huge, and too many glasses brands and glasses shops make the market chaotic. Many brands in the industry will choose a strong union to eliminate other small competitors. Personally, I think that there is also this trend in the glasses industry. The market will tend to be regular. The small glasses shop lacks competitiveness, poor management, and cannot keep up with changes. Naturally, they will be eliminated. If they survive, they will re -assign the remaining resources and gain faster growth.
On the change and growth of the future glasses industry
The history of Chinese Glasses
The "glasses" mentioned here, especially the glasses that corrected the vision.
If the future glasses industry, some transformations may occur automatically or passively. These changes are derived from the needs of consumers and the needs of the industry's own healthy growth. industry. The following will roughly conceive the possible transformation trends of the future glasses industry and the impact on the wealth model for reference for people of insight in the industry. The expression is as follows:
. From the beginning, the technical system of the glasses industry
The future glasses industry will rebuild the following four aspects of standardized technology systems, so that the industry enters the craftsmanship period.
1. Product standardization system
The most old -fashioned lens. The production of lenses will no longer be round cake -shaped, but it will be directly made into the shape of the mirror ring that is in line with the frame. The craft parameter items will be added in the existing basis, such as adding the appearance parameters of the lens, the fine parameters of the lens, and the position parameters of the orthodox optical center of the lens. All these lens parameters are planned and served as a leading enterprise in the industry, and they are eventually defined by the standardization of authoritative institutions. It has become a new industry scale.
The standardization of the glasses rack is mainly concentrated in the mirror ring, beam, and the assembly function between the lens. The shape, fineness, and the relative position between the mirror rings will be standardized.
The older product standardization is that the product of the glasses can be achieved in the manufacturing enterprise at the same time, and the industry cost will be reduced in the batch production of the workshop. At the same time, the quality of the product can be At the same time, it is guaranteed in the manufacturing enterprise, and the quality of the final product will be reduced due to the level of terminal sales companies.
Because the glasses are limited by the inevitable level, in order to pursue the colorfulness of the product, the unsightly design of the glasses products will double the agility and change, so as to fill the ancient board brought by the localization of the glasses.
2. The standardized system of optometry
The authoritative institutions will jointly formulate more capable enterprises or professional medical or research institutions to formulate a set of corrected optometry craft systems. Amendment, eventually forming a series of industry standards, which is used as a technical basis for optometry. This set of standards is relatively thin and deeper than the existing optometry technology elements. The data information collected by optometry may involve the surface wider. It is like to take into account the spring and autumn, head shape, face shape, nose, eyes and nose bridge of the optometry object. Relators, history, and so on.
3. Correctional glasses preparation scheme standardization system
has a standardized product and reliable optometry data. There should also be a set of reliable preparation schemes to implement the customer’s correction. The formulation of the corresponding elements also has moderate on -site adjustment elasticity to obtain the best correction end. This set of formulation still comes from the cooperation between authoritative institutions and enterprises or medical or research institutions, and eventually forms a scale by authoritative institutions.
4. The relatively perfect craftsmanship system
Tevoline management system contains four layers of content:
The institutional institution has become an institutional function of industry craftsmanship and craftsmanship; Take the lead, establish and endlessly perfect industry technology scale system;
The authority of industry authority to control the qualifications of the industry;
The authority in the industry at the inevitable level is the quality authority of the industry, and assume industry craft training and industry training and training and the industry's craftsmanship and Supervision function.
. The change in the division of labor in each wealth segment of wealth chain and the transformation of the wealth model of the wealth segment
because of the implementation of the new craft system of the glasses industry, the division of labor in the wealth chain industry in the glasses industry may occur in a higher change of labor and cause the wealth model to respond to the response. change.
1. Glasses Manufacturing Enterprise
Glasses manufacturing enterprises, almost all of the instinctual functions of glasses products are concentrated in the workshop, leaving only the last assembly sequence to complete by the terminal glasses shop. The quality control advantage of the enterprise is very beneficial;
2. The center sales link
The instinctual function in the industry is not different from the current foundation.
3. Professional optometry
This will be a new feature sector presented in the wealth chain of the glasses industry.
The severe management and control of the talents of the industry's main functions of the industry's main functions, so that the sector glasses terminal sales companies are no longer qualified for optometry. At the same time, the industry presents professional optometry institutions. Institutions have professional skills and capabilities in correction optometry, and the standardized data of its optometry effect also allows the optometry efficiency information to be shared by the entire glasses selling terminal.
Mooth glasses terminal sales companies will have their own professional optometry institutions.
4. Glasses selling terminal enterprises
glasses selling terminal companies that is glasses shops and glasses franchise stores. The function of the glasses shop will change. The glasses shop will get rid of this semi -medicine, half -shop, half -factory from this semi -medical, half -shop, and half factory. Fame, become professional and simplified. The glasses shop can not be checked for customers. The mirror only needs simple tools. What the glasses shop should do is to grab the medicine according to the standard operation process, without errors, and after moderate adjustment, let customers feel happy. At this time, the glasses shop is no longer different from the popular shops.
. Analysis of the impact of the new wealth model on the industry chain
Due to the use of a new craft system, it has stimulated a functional change in the wealth chain of the glasses industry and caused a series of changes in the industry's wealth model. This This change will have more or less impact on the wealth sections of the wealth chain of the glasses industry. Rough analysis is as follows:
1. The glasses manufacturing industry
mirror manufacturing enterprises, because the product has been processed deeper and deeper at the moment, the added value of the product will increase, and the profit margin of the manufacturing company will be improved; Compared with the past, its breadth and depth have been widened by scale, and these breadth and depth must be achieved in manufacturing. Therefore, any manufacturing workshop may not be fully undertaken the entire series of product manufacturing, and the city r The needs of N competition forced manufacturing companies must provide the market as thorough as possible in the market. Therefore, the leading enterprise of the manufacturing industry will have to integrate the capital of the corporate capital to form a corporate connection. The domestic market will be divided by several or dozens of such connections. Small enterprises or emerging manufacturing companies can only become collaborators in this connecting body, and they are unable to directly face the market;
The in the early stages of product conversion, more molds will be invested, but this investment will invest In the end, it will not cause the manufacturing enterprise's more cost bearing, because the detailed division of labor and collaborative enterprises inside the collaborative body avoids repeated investment. The cost pressure of this initial investment will be diluted. On the contrary The decline in the production cost of the lens is based on the manufacturing enterprise will obtain the benefits of the New Year's Eve;
The product of the glasses manufacturing enterprise is close to the end, so it has shortened the manufacturing enterprise and the terminal consumers. From the distance, this way, glasses manufacturing companies will jump out of the predicament of "fighting cattle across the mountains" in the current brand cultivation, and extend the brand war directly to terminal customers to form a well -known brand.
2. The center of the center
The future sales session of the glasses industry center, there will be no change too much. Its unique change may be reflected in the intention of the supplier. The value of the value is selected to choose the cooperative supplier. It is subject to the glasses terminal market. It will have to choose a complete product series, the product has a crisp brand in the terminal consumers, and the product quality of the product is hard -working. This is also used in the terminal glasses shop that directly cooperates with the manufacturer to jump over the center of sale.
3. Professional optometry
has said that professional optometry will be a new industry sector. Members of this sector may first have been in charge of the leader in the existing glasses terminal enterprise. After the talent check and re -inspection (optometry training, glasses training) by the authoritative institutions, this department has become a qualified professionals. Optical testing agencies only charge consumers for optometry; optometry agencies will build a optometry file for each customer.
4. The glasses terminal delivery store
. A glasses shop will not need to invest in optometry equipment and mirror equipment input, because these devices are no longer used in the glasses shop; Change the equipment manufacturing enterprise to take over it;
Meostel shop will not need to hire professional optometlers and mirrorists such as a professional, because there is no place for such craftsmen in the glasses shop. You only need to follow the businessmen who do things, and the craftsman will have to change;
Themie shop will reduce about 70%of the time to complete a customer. N Mirror Store will set up a "correction resume card" for each customer, and build files for each customer in the computer to prepare for the next misappropriation of historical data as a reference. Perfect things;
must be performed before each mirror with a mirror. This should be considered as the customer’s spring and autumn, the last time the optometry distance, the matching level of the last mirror effect and the last optical test effect, and the customer. In the stage of vision changes, etc., if necessary, the glasses shop can recommend customers to test the optometry before this mirror, otherwise, customers can save the cost of optical testing again and again; It will only charge the customer to the customer, and the customer will no longer feel the slaughter;
The customer has enough common sense and the ability to get off. They are more willing to buy accessories. The store can only earn the difference between the accessories in this department's customers;
The corresponding phenomenon is that more and more customers will not use those glasses that are not beautiful outside. The tools on their faces, so the cycle of customers in the future will become shorter, that is, the consumption frequency of customers will accelerate;
savory capital, the glasses shop may take the duties of receiving old glasses to take over the old glasses, This is suitable for the concept of environmental protection;
For the glasses shop, the "correction resume card" and corrected files for each customer, so the glasses shop's work on customers can easily continue and continue to improve. I am willing to be in such a long -lasting feeling without running to other glasses shops. Therefore, the customers of this glasses shop are almost lifelong. As long as you do not make mistakes, customers will always be loyal to you forever to you ;
It no longer seems to have to open the glasses shop to the expensive downtown area of rent, but should open the glasses shop to a relatively unchanged community or in the road where it is easy to settle;
It may be more than 90%of the capital investment risks to open a new glasses shop to open a new glasses shop at the moment. On the contrary, it may be more difficult to make money, because since opening a glasses shop is easy, there will be some other tools to choose whether you can make money. These tools are the soft power of the glasses terminal to sell companies. The so -called soft power refers to It is the promise of the company, word of mouth, business level, level level, business philosophy, etc. These soft power are afraid of It is much more valuable than raising points.
5. Terminal consumers
If consumers are the final links of any wealth. Consumers are right, and the industry will be booming.
Tese of the most benefited from the industry should still be terminal consumers. Because of the standard immersion of the industry craft system and the strengthening of the manufacturing function, the quality of the final product is guaranteed. Moreover, the division of labor in the industry doubles and transparent, making consumers spend money and peace of mind.
. The new wealth model will have an international radiation effect
. If it will form a new wealth model that is similar to above in China's glasses industry in the future, then China's glasses industry may lead to the world's glasses industry, because Even the most developed country, its glasses industry is also in an immature stage, and there is a very room for changing. This is a business opportunity. Chinese companies will reach the forefront of the industry. Of course Profit.
Pay content for time limit to check for freenAnswer the development prospects of the glasses shop is relatively bright and broad. On the one hand, because the elderly population is increasing, on the other hand, because the children's students use mobile phone density, the degree of myopia is getting higher and higher. The higher, the higher the glasses store in the process of development, but as intelligent technology and medical surgery technology have improved, there are also uncertain factors in future changes. It depends on the development of science and technology and which steps to judge.
1. Use the Internet to open stores, do not occupy ground physical stores, reduce costs and reduce the price. At present, online sales are also good.
2, innovative after -sales service, you can use the original glasses frame with lenses, or you can use old lenses with new glasses racks.
3, you can add varieties, for example, the eyes that reunite with myopia and sunglasses, and the eyebrows and sunglasses reunion eyes.
On the future transformation and growth of the glasses industry: The "glasses" mentioned here here refer to the glasses that corrected the vision. In the future of the glasses industry, some transformations may occur automatically or passively. These changes ...